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Brand A City
A peer in our class would choose a city for someone else, then we would have to create a wordmark or icon to brand it. I was given Green Bay.
Brand a City: Text
Brand a City: Pro Gallery
Above are my sketches and rough drafts of this wordmark. I decided to focus on the known railroad museums in Green Bay instead of focusing on the sports team.
Brand a City: Text
Final Design
This is my final product and design. The wordmark is mimicking or representing a train with the movement, curves, and smoke.
Brand a City: Welcome
For our final Design, we also had to include a photo that we thought best represented our city and worked well with our new wordmark. This project taught me a lot of how important fonts are, as well as understand when manipulating a font is necessary or too much.
Brand a City: Text
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