Avon Brand Book

For this brand book, I put in my own illustrative style in what I saw fit. I created a pattern that showcases women's diversity as that is the company's main objective or goal: that all women feel welcomed and beautiful. 
For the main logo rebranding, I used the lotus flower as it represents beauty and strength which I though matches the company's values. 

For the product mockups, I wanted to see how the logo and wordmark worked with different materials and products I thought the company would use. 

For this project I mostly used Illustrator, Procreate, and Photoshop (for mockups).